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International B2B Marketing Management

It is possible to position a brand and its core messages over long distances in completely different cultures. However, you have to move within the countries and cultures in order to feel how each market and each culture works and to find the needs of your target group. So, interact with people!
concept:ua provides the overall planning, realization and control of the company's marketing activitities.

  • Important is to signal that company standards have enough space to reflect local circumstances. There is not only one global appearance and not everything looks the same. Campaigns have to be unique. The campaign's message to customers and its visualisation should be different.
  • Equally important is respectful interaction considering peoples' different values that always occur in cross-cultural communication. Hence, authenical communication is a must.